Burnco Rock Products
client:

BURNCO Rock Products Ltd is a fourth generation family business established in Calgary in 1912 by James F. Burns. Today, BURNCO is Canada’s largest independent supplier of ready-mix concrete, and a major supplier of asphalt and aggregate products along with operating a network of Landscape Centres in Western Canada.
challenge:

Like the Rocky Mountains, the BURNCO brand is a fixture in the Alberta landscape.  Scott Burns, BURNCO President & CEO, had a vision of further solidifying the generational company in the digital age with a web presence which built upon the “rock-solid” BURNCO reputation, as well as increase awareness about the BURNCO entrance into the retail market with BURNCO Landscape Centres opening across western Canada.

solution: The Commerx Media Department spearheaded a design process and constructed a website design concept which improved the overall site interface and strengthened the BURNCO brand throughout.  The Commerx calgary-based development team undertook the task of developing an extensive retail product inventory and tracking system to open the BURNCO Landscape Centers to a worldwide audience.  Close collaboration with the client throughout the entire process resulted in the successful implementation of an enhanced Web presence with strong reinforcement of BURNCO brand standards and ideals seamlessly integrated with a backend management system for both Web-based marketing and information content and retail product inventory management and tracking – that’s one Rock Solid Solution…